Background
Patriot Pet Cremation (PPC) was established in May 2018, providing affordable cremation services to the local community. Founded by retired military veteran Dean, Patriot Pet Cremation slowly gained recognition, offering compassionate service driven by Dean’s commitment to continue serving after a distinguished military career.
Services range from basic cremation to custom engraved urns, memorial jewelry, and monuments, ensuring a personal touch in a time of loss.
The Problem
Although PPC efficiently managed cremation services, it could not offer personalized memorial items that customers frequently requested, limiting its service scope and market potential.
Without personalization, PPC missed opportunities to create more meaningful customer experiences and expand its market reach. This gap in services also limited potential revenue growth.
The Solution
Dean explored laser engraving solutions to meet customer demands for personalized services. AP Lazer’s open architecture and versatility offered limitless potential for numerous engraving projects.
This decision would cultivate future growth and the need for a solution that could adapt to diverse engraving needs.
The Results
Expanded Product Offerings: The addition of AP Lazer allowed PPC to offer personalized engraving services, significantly enhancing its product range. Custom Christmas ornaments created with the laser helped boost community engagement and business visibility.
PPC experienced a 60% increase in demand for personalized services, with 3 out of 5 customers opting for engraving. The laser also facilitated new product lines, contributing to overall business growth and customer satisfaction.
Financially, the laser engraver paid for itself by attracting new customers and increasing service offerings. PPC’s ability to provide a wide range of personalized products improved customer loyalty and satisfaction.
Contact us to learn more about our machine capabilities.